Auto Listing Hero
Top Selling Cars, Powersports & Motorcycles on Facebook Marketplace in 2024: What Buyers Want
December 23, 2024 • 5 min read
Reflecting back on 2024, Facebook Marketplace remains a go-to destination for buyers and sellers of all types of vehicles. From cars and trucks to motorcycles and powersports, the platform offers unmatched access to local buyers ready to make a deal. For dealerships and individual sellers, success hinges on stocking the right inventory that buyers are actively searching for.
In this post, we’ll analyze the top-selling cars, powersports, and motorcycles on Facebook Marketplace in 2024, explore buyer trends, and provide actionable insights to help you align your inventory with demand.
Why Facebook Marketplace Matters for Vehicle Sales
Before we explore the top vehicles, let’s quickly highlight why Facebook Marketplace continues to dominate the sales space:
Local Reach: Marketplace connects buyers with nearby sellers, simplifying logistics for test drives and purchases.
Diverse Audience: Buyers across all price ranges shop for cars, motorcycles, and powersports vehicles.
High Engagement: Marketplace’s mobile-friendly design makes it a top choice for on-the-go browsing.
Staying informed about trends ensures you’re always stocked with vehicles that sell quickly and keep buyers satisfied.
Top Trends for 2024: Cars, Motorcycles, and Powersports
As we analyze Marketplace data and buyer preferences, several clear trends are shaping the vehicle market this year:
1. Fuel-Efficient and Hybrid Vehicles: Rising fuel costs drive demand for cars with better mileage.
2. Adventure Vehicles: Motorcycles, ATVs, and UTVs are surging as outdoor lifestyles grow in popularity.
3. Affordable Used Vehicles: Budget-friendly cars and motorcycles under $20,000 remain hot sellers.
4. Trucks and Utility Vehicles: Buyers want pickups, UTVs, and utility-focused motorcycles for work and play.
5. Electric Options: Affordable used EVs and electric motorcycles are gaining traction.
Let’s break it down further into cars, powersports, and motorcycles so you can stock the right inventory and attract motivated buyers.
1. Top-Selling Cars on Facebook Marketplace
Fuel-efficient, affordable, and versatile vehicles dominate the car market on Marketplace. Buyers are looking for cars that fit their budget and lifestyle.
Top Cars in Demand:
Toyota Corolla: A leader in reliability and fuel efficiency, perfect for commuters.
Honda Civic: A compact favorite for younger buyers, offering performance and style.
Toyota RAV4: A versatile SUV that combines family-friendly features with off-road capability.
Ford F-150: America’s top truck, popular for both work and recreation.
Tesla Model 3: A growing favorite as buyers lean toward used EV options.
Stocking Tip: Focus on 2018-2023 models with low mileage and strong resale value to attract serious buyers.
2. Top-Selling Powersports Vehicles
The powersports market is thriving on Facebook Marketplace, with buyers looking for off-road adventure and recreational vehicles. ATVs, UTVs, and dirt bikes are at the top of the list for outdoor enthusiasts.
Top Powersports Vehicles:
Polaris RZR: The go-to side-by-side for thrill-seekers, perfect for trails and dunes.
Yamaha Grizzly 700: A reliable ATV offering utility and adventure.
Can-Am Maverick X3: Popular among off-road enthusiasts for its power and design.
Honda FourTrax Rancher: Ideal for both utility work and outdoor recreation.
Stocking Tip: Buyers prioritize vehicles with low hours, clean maintenance records, and upgrades like winches, plows, or aftermarket wheels.
3. Top-Selling Motorcycles
Motorcycles continue to be a favorite on Facebook Marketplace, especially as riders look for affordable and lifestyle-oriented options. Sport bikes, cruisers, and adventure bikes dominate the conversation in 2024.
Top Motorcycles in Demand:
Harley-Davidson Sportster: A classic cruiser that appeals to both new and experienced riders.
Yamaha MT-07: A versatile and lightweight bike, perfect for city riding and open roads.
Kawasaki Ninja 400: A top choice for entry-level riders looking for performance and style.
Honda CRF300L: An adventure-ready dual-sport bike that’s perfect for off-road and urban use.
BMW R 1250 GS: A premium adventure motorcycle for long-distance riders and explorers.
Stocking Tip: Focus on bikes with fewer miles and upgrades like exhaust systems, fairings, or touring accessories.
4. What Buyers Look For in 2024
Understanding buyer priorities can give you a competitive edge. Here’s what Marketplace buyers want most:
Affordability: Vehicles priced under $20,000 remain top sellers across categories.
Condition: Low mileage, clean titles, and maintenance records are key decision factors.
Lifestyle Fit: Buyers are drawn to vehicles that align with their lifestyle, like trucks for work, motorcycles for weekend rides, or UTVs for outdoor adventures.
Modern Features: Vehicles with infotainment systems, safety tech, or aftermarket upgrades are highly attractive.
How to Use These Insights to Boost Sales
1. Stock What Sells: Keep a balanced mix of compact cars, SUVs, trucks, powersports vehicles, and motorcycles to appeal to a diverse audience.
2. Highlight Key Features: In your listings, emphasize low mileage, features like 4WD, or aftermarket upgrades.
3. Price Competitively: Vehicles priced between $10,000 and $20,000 generate the most interest.
4. Stay Transparent: Include detailed photos, clean vehicle descriptions, and maintenance history to build trust.
5. Target Your Audience: Use Facebook Marketplace’s audience tools to boost listings for specific buyer interests, like trucks for construction workers or
sport bikes for younger riders.
Final Thoughts
The market for cars, motorcycles, and powersports on Facebook Marketplace in 2024 is thriving, but success depends on understanding what buyers want. By focusing on fuel-efficient cars, versatile SUVs, adventure-ready motorcycles, and high-demand powersports vehicles, you can ensure your inventory attracts motivated buyers and drives faster sales.
Stay ahead of trends, keep your listings detailed and engaging, and watch your Marketplace leads turn into happy customers.
Ready to stock smarter and sell faster? Start aligning your inventory with these top-selling vehicles and capitalize on what buyers are looking for in 2024!