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Mastering Marketplace Conversations: 7 SMS Scripts to Close More Sales
December 20, 2024 • 4 min read
If you’re selling cars on Facebook Marketplace, you already know that fast, professional communication is key to converting leads into buyers. However, it’s not just about answering inquiries—it’s about saying the right thing at the right time to move prospects closer to a sale.
In this guide, we’ll share 7 powerful SMS scripts you can use to master conversations, build trust, and close more deals. These scripts are short, effective, and easy to customize for any lead. Let’s get started!
Why SMS is a Game-Changer for Marketplace Conversations
Texting is one of the most effective ways to engage Marketplace leads. Here’s why:
Quick and Convenient: Buyers prefer fast, to-the-point communication.
High Open Rates: Over 90% of SMS messages are read within minutes.
Builds Trust: Prompt responses show professionalism and dedication.
By using the right SMS scripts, you can guide leads smoothly through the sales process and increase your chances of closing the deal.
1. The Quick Response Script
When a lead reaches out, speed matters. Use this script to respond quickly and set the stage for a positive conversation.
Script:
Hi [Name]! Thanks for reaching out about the [Year, Make, Model]. It’s still available! Do you have any specific questions, or would you like to schedule a test drive?
Why it works:
It confirms availability (a top concern for buyers).
It opens the door to a question or test drive, keeping the conversation moving forward.
2. The Follow-Up After No Response
Sometimes leads go silent. Use this gentle nudge to re-engage a buyer who hasn’t responded.
Script:
Hi [Name], I just wanted to check in and see if you’re still interested in the [Year, Make, Model]. Let me know if you’d like any additional info or want to come see it in person!
Why it works:
It shows you’re attentive without being pushy.
It invites them to ask for more info or book an appointment.
3. The Test Drive Invitation
Once you’ve engaged a lead, move them closer to a decision by offering a test drive.
Script:
Great to hear you’re interested! Would you like to schedule a test drive for the [Year, Make, Model]? I have openings this afternoon and tomorrow—what works best for you?
Why it works:
It positions the test drive as the natural next step.
Offering specific times makes it easier for the buyer to commit.
4. The Price Inquiry Response
Many buyers will ask about price right away. Respond clearly and professionally while highlighting the car’s value.
Script:
Hi [Name]! The [Year, Make, Model] is listed at $XX,XXX. It comes with [mention unique features like low mileage, new tires, or a warranty]. Let me know if you’d like to see it or have any other questions!
Why it works:
It addresses their question directly.
It emphasizes the car’s value to justify the price.
5. The Financing and Trade-In Offer
If your dealership offers financing or trade-in options, let buyers know to make purchasing easier.
Script:
Hi [Name]! Just a heads up—we offer financing options and accept trade-ins to help you get into the [Year, Make, Model] sooner. Would you like more details or an estimate on your trade-in?
Why it works:
It reduces barriers to purchase by offering solutions.
It engages leads who may not have considered financing or trading in.
6. The Limited-Time Offer Script
Creating urgency can help hesitant buyers take action. Use this script for time-sensitive deals.
Script:
Hi [Name], I wanted to let you know we have a limited-time deal on the [Year, Make, Model]. We’re offering [discount, promotion, or free add-on], but it’s only available until [date]. Let me know if you’d like to come take a look before it’s gone!
Why it works:
It creates a sense of urgency without being pushy.
It gives the buyer a reason to act quickly.
7. The Post-Test Drive Follow-Up
After a test drive, follow up to keep the momentum going and close the sale.
Script:
Hi [Name], it was great meeting you earlier! Let me know if you have any questions about the [Year, Make, Model]. We’d love to help you take it home—is there anything holding you back from moving forward?
Why it works:
It shows you’re proactive and attentive.
It encourages the buyer to voice any concerns, giving you a chance to address them.
Pro Tips for Mastering SMS Conversations
To get the most out of these scripts, keep these best practices in mind:
1. Respond Quickly: Fast replies show professionalism and keep buyers engaged.
2. Stay Conversational: Keep your tone friendly, approachable, and professional.
3. Personalize Your Messages: Use the buyer’s name and specific car details.
4. End with a Call-to-Action (CTA): Always guide the buyer to the next step—whether it’s asking a question, scheduling a test drive, or visiting your dealership.
5. Follow Up Consistently: Don’t let leads go cold. A polite follow-up can re-engage interested buyers.
Final Thoughts
Mastering Marketplace conversations doesn’t have to be complicated. With these 7 SMS scripts, you can respond quickly, build trust, and guide buyers toward a purchase in a natural, professional way. By combining these scripts with strong follow-up and timely responses, you’ll turn more leads into happy customers.
Ready to close more sales? Save these scripts, personalize them for your inventory, and watch your conversations lead to more test drives and deals!